One of the key factors of successful marketing is effective communication of the characteristics of a product. Such communication has to result in a favorable perception of the product by the target ...

Perceptual decision making is the act of choosing one option or course of action from a set of alternatives on the basis of the available sensory evidence. Findings from monkey physiology experiments ...

Visual perceptual skills are updated by process similar to memory reconsolidation, study finds New research concludes that humans' ability to identify and categorize what they see is kept up-to-date ...

How the brain allows us to see an animal, know what the animal is, where it is in relation to us, and what it looks like in comparison to other things in our world is a phenomenon that is confusing to ...

Most leadership development fails because it discounts perception. While executives perfect their skills in boardrooms, their influence evaporates in daily interactions, killed by a perception gap ...