You paid good money for that visitor, but it’s wasted unless that landing page can deliver the goal you have for the campaign. Great, but what should those goals be? Let’s look at four common goals of ...

As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. Every keyword in a campaign receives a quality score, ranked on a ...

For a successful PPC strategy that regularly transforms clicks into conversions, consider this 13 point checklist to help improve the layout and design of your landing pages. A great landing page is ...

In PPC advertising, landing pages are crucial to performance. But it's not just any landing page that will work for your industry or company. You can read all the advice you want and apply all the ...

Mobile landing pages must perform at their absolute best. Slow loading, clunky design, and poor user experience all drive down search rankings and conversions. So who’s doing it right — and what can ...

Same landing page for SEO and PPC SEO is all about relevant content that matches the visitor’s intent, whereas PPC is more strictly geared toward conversion optimization. To optimize your organic ...

For many years, I’ve been participating in sessions/panels in which I critique PPC landing pages volunteered by audience members. As crowds go wild for this type of session, I’ve decided to use this ...

If there’s one thing that online advertising teaches you, it’s how to survive when faced with fierce competition. As an online advertiser, I frequently find myself competing against hundreds if not ...

Successful PPC lead generation campaigns demand good landing pages. Yet many small business marketers are left without the resources to create solid landing pages that will convert visitors into leads ...

New Wordstream Tool Lets You Audit PPC Landing Page for Free WordStream's free new tool lets marketers grade their landing pages against industry benchmarks and best practices with the "AdWords ...