Asalia Melanie Scheibner, Dr. André Zimmermann LL.M. Back in April 2023, a global retail company in the sports goods industry posted a job opening for a manager of corporate communication. The ad said ...

There’s no sugarcoating that native advertising has gained unwanted but not undeserved notoriety. Native advertising networks have historically struggled to filter out poor quality and often ...

A little-known company, except among B2B marketers, has at least five AI-related patents and a big responsibility. AI-native digital advertising platform Metadata.io recently launched a new agentic ad ...

Whether it’s sponsored content, advertorials, content recommendation widgets, branded content or product placement, native advertising has been around for a long time. But for a supply-side platform ...