Ask 10 people in digital advertising what “native” ads are, and you’ll get 10 different answers. But the recent controversy around spending on made-for-advertising (MFA) sites shined a light on a dark ...

Have you ever read a fascinating article and then suddenly realize that this is not just an article, but an advertising message? If you have, then you likely came across native ads. Today, we invite ...

Native advertising is growing dramatically, in part because of the increasing adoption of ad blocking, but mostly because native ads drive higher brand lift and engagement than traditional banner ads.

Despite being a relatively new phenomenon, native ads have emerged as the third most popular publishing strategy, along with video ads, as per a poll conducted by Salesforce encompassing 4,000 ...

Native advertising has come a long way. Just a few years ago, it was reported that almost half of those surveyed were clueless about what native advertising is: Only 3% nodded in the affirmative.

If you’re paying attention to current big data trends and utilizing the latest and greatest marketing technology, it’s easy to get caught up in the innovation and lose the real focus. And by that, I ...