Sign up for The Media Today, CJR’s daily newsletter. Back in antiquity (five years ago), when I ran a popular Web 1.0 content site called Beliefnet, we used to ...

Brands want performant and brand-safe placements for their campaigns but don’t always seize the potential native and video ads hold to cover both bases. Part of the issue is that media buyers often ...

News UK and The Economist claim they’re not out to steal native content briefs from agencies, insisting more collaboration is needed to make it a more successful part of the marketing mix. The tussle ...

Native advertising has found its way onto mobile devices at a startling pace, arriving at a moment when social media platforms already offered seemingly endless advertising possibilities. Facebook, ...

The Internet Advertising Bureau (IAB) UK has created broad definitions around native advertising and content for media owners and brands. The terminology has been created to clearly outline different ...

SAN FRANCISCO, April 16, 2025 /PRNewswire/ -- MediaGo has been awarded the Gold prize for "Native Advertising Platform/Network of the Year" at the 2025 US Native Advertising Awards, recognizing its ...

Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to ...

There’s no sugarcoating that native advertising has gained unwanted but not undeserved notoriety. Native advertising networks have historically struggled to filter out poor quality and often ...

Whether it’s sponsored content, advertorials, content recommendation widgets, branded content or product placement, native advertising has been around for a long time. But for a supply-side platform ...