Forbes contributors publish independent expert analyses and insights. I track enterprise software application development & data management. There’s a lot of talk about data. The rapid acceleration of ...

At a time when data drives nearly every decision, information isn’t just a resource—it’s a transformative force. The real value of data emerges when it’s analyzed through different lenses, unlocking ...

A massive, first-of-its-kind text analysis study using big data reveals universal narrative structures that have gone under the radar until now. These commonly used narrative arcs create a seemingly ...

Data for sale? Take it to the cloud. That’s the new approach with a partnership between Snowflake, The Trade Desk (TTD) and data marketplace tech vendor Narrative, which announced a new joint product ...