In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

Dick Coffee attended 781 consecutive University of Alabama football games. Meg Roh surfed through illness, storms and ...

Working across entirely different consumer categories showed the same underlying truth: Adoption patterns always trace back ...

In today's building materials and construction channel environment, margin pressure is relentless. Tariff-driven material cost increases are stacking up. Steel is up over 13% year-over-year, and ...

Motivation and self-control; incentive policies; charitable giving and pro-social behavior; cognitive biases; deadlines and procrastination; judgment and decision-making; market research; consumer ...

Author Filippo Marchesani shows how algorithms shape every click and equips marketers with a practical, ethical lens for understanding digital behavior. COLORADO, CO, UNITED STATES, January 2, 2026 ...

Large language model-based chatbots can't effectively recognize users' motivation when they are hesitant about making healthy behavior changes, but they can support those who are committed to take ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

By turning everyday actions into rewarding experiences, brands shape how consumers engage, spend, and choose platforms.