Florian Steps is Senior Manager Global Solution Strategy at Mapp Digital. Florian works with leading global brands to define and execute their long term vision, goals and strategies for digital ...

Aurora Mobile Limited, a prominent customer engagement and marketing technology provider in China, has announced that its push notification solution, JPush, now supports the push messaging channels of ...

Push notifications are the alerts that apps send to your phone or computer even when the apps aren't open. Often appearing at the top or side of your screen, nearly every popular app uses push ...

In a world where people are bombarded by noise and messages at all times, there’s extreme value in being able to communicate instantly and directly with consumers. Breaking through the clutter and ...

Have you received some odd push notifications on your OnePlus phone? Perhaps messages with random jumbled English letters or other characters, that make no sense? If so, don’t worry, your phone hasn’t ...

App notifications, well intentioned or no, have become a part of daily life. A 2018 study out of Duke University estimated that — aside from email and work app alerts — the average person receives ...