The Media Rating Council (MRC) has completed an audit of Nielsen's national TV measurement service, including its augmentation with "Big Data" sources, as well as the integration of so-called ...

Lacking a holistic understanding of their target audience limits marketers’ ability to create the most effective strategies. Yet they often prioritize the concrete metrics of quantitative data, such ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. In April 2023, Pew Research Center published an analysis of mission statements ...

The Media Rating Council has approved the accreditation of Nielsen’s Big Data + Panel TV ratings measurement. The new method for analyzing TV ratings combines the firm’s panel measurement — which ...

Over the past few decades, businesses, governments, and militaries worldwide have relied heavily on data analytics to advance operations, gain critical insight for tactical advantages, and improve ...

Due to e-commerce's rapid pace of change, satisfying customer demands no longer means offering extensive selections at reasonable prices; modern consumers demand tailored experiences tailored to their ...

This Research Topic is Volume II of a series. The previous volume, which has attracted over 21k views can be found here:Transforming Chronic Disease ...