Implementation, evaluation and control are like the three legs of a stool; remove one, and the stool wobbles and crashes to the ground. If you remove one of these items from a marketing plan, it falls ...

A marketing plan is a highly flexible type of strategy, open to a vast number of communication options, styles, tones and concentrations. Nevertheless, many marketing plans follow the same basic steps ...

Sellers have always looked after their best customers. It stands to reason, right? Customers who spend the most need to be looked after or they may go elsewhere. Accordingly, enterprise sales teams ...

As a marketing automation consultant, a chunk of my time is spent reviewing and correcting the setup and account structure issues I see every day in automation platforms. More often than not, ...