GetWhy A/S, a Copenhagen-based agentic AI-powered consumer research tech platform that helps companies carry out market research studies via video-based interviews, today said it has received 60 ...

Everything we do, believe, and feel is rooted in cultures. Our values, our aspirations, and our identities are tied to cultural contexts. For products and services, cultures help inform our purchase ...

A recent study explored whether artificial intelligence (AI) can effectively replace humans in market research endeavors, shedding light on potential shifts in traditional research methodologies. The ...

The pharmaceutical industry is experiencing a profound transformation in how it approaches commercial decision-making and insights delivery with a big wave of technology and AI at the doorstep. Market ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Lakshmi Varanasi Every time Lakshmi publishes a story, you’ll get an alert straight to your ...

A thriving business requires constant market research to appeal to customers. Here are tips and strategies to start doing market research like a pro.

SurveyMonkey is now Momentive. Learn more here. I’ll admit to bias on this one, but I believe the role of CMO is among the toughest in the C-suite—and the last 15 months didn’t exactly grease the ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...