Newark, Calif. — Logitech unveiled a new logo and a new “Logi” label as part of its evolution into a more design-focused manufacturer. It has decided to drop the “tech” in its name for certain lines ...

Logitech is ready for a major brand change, announcing a new label called Logi and a new logo with bold colors. The company says it's been working for a while now to change things behind the scenes, ...

To reflect a more design-centric approach, the mouse maker is rolling out a new logo and a new brand as part of its reinvention. Executive Editor David Carnoy has been a leading member of CNET's ...

Meet Logi, Logitech s new, bold and colorful corporate identity. Described as the biggest brand tranformation in its history, Logitech says the dropping of the tech represents a new corporate attitude ...

Logitech, the storied Swiss maker of computer, tablet, and A/V accessories, is launching a new identity that the company says reflects a renewed focus on design. Along with a more colorful and curvy ...