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Lego unveils 'most revolutionary innovation' in 50 years

Lego is rolling out a high-tech twist on its classic bricks, though not everyone is thrilled about it. At CES 2026 in Las ...
New Atlas

Lego's next-gen bricks make your creations interactive

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...
Homecrux

LEGO Enters World of Tech-Powered Interactive Play With Smart Brick at CES

LEGO Smart Play platform involves patented sensor- and tech-packed 2 x 4 brick that brings interactive lights and sounds to ...

Lego launches ‘biggest innovation in decades’ with electronic smart bricks

Advanced electronics built into new bricks and figures can detect how they move and respond with light or sound effects ...

Lego takes innovation to imagination, unveils Smart Bricks at CES 2026 with built-in chips, sensors, speakers

Lego unveils Smart Bricks at CES 2026, blending sound, light and motion into classic playsets. While the company calls it a major innovation, child play experts warn it could challenge ...