As the founder and CEO of an agency specializing in B2B lead generation, I often encounter companies wondering why their lead-generation ad campaigns aren't getting them the desired results. The truth ...

Insights for crafting a targeted ad strategy, optimizing your channel mix and creating compelling offers to drive quality B2B leads. Generating quality leads is a top priority for B2B SMBs, but with ...

In June 2010, Kingpin Intelligence initiated a Lead generation campaign for Microsoft to increase opportunities within small/medium businesses, to generate sales for their breath developer tool ...

I remember working with a client who wanted to promote their startup, and they decided to go SEO-heavy. With huge amounts of content ready, they were able to generate impressive traffic, yet with very ...

One must say that LinkedIn, the social network that has connected so many professionals and business around the globe, can be powerful tool in helping your lead generation campaign become asuccess.

Lead generation is critical for the success of B2B businesses, in particular. A consistent flow of high-quality leads drives growth and revenue. However, all lead channels, including lead-generation ...