I was introduced to IT Cosmetics via their Superhero mascara (one of my top 5 favorite mascaras ever). IT Cosmetics is founded by girl boss, Jamie Kern, who wanted to create an innovative makeup line ...

Don't get me wrong, I love a bold, bright eye shadow palette as much as the next guy or gal, but my favorite beauty products are the ones that get my skin looking its best. IT Cosmetics has always ...

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If you’re trying to achieve a soft, natural look with your makeup, powder foundation makeup is a great option. It’s easier to apply than liquid foundation while providing more coverage than primers or ...