Strategic plans have become crucial for small businesses looking for ways to survive in an increasingly unstable global economic climate. Crafting and developing such plans is only half the battle, ...

Implementation, evaluation and control are like the three legs of a stool; remove one, and the stool wobbles and crashes to the ground. If you remove one of these items from a marketing plan, it falls ...

Opinions expressed by Entrepreneur contributors are their own. Every business needs to have a written business plan. Whether it’s to provide direction or attract investors, a business plan is vital ...