Working across entirely different consumer categories showed the same underlying truth: Adoption patterns always trace back ...

Chimpanzees show physical risk taking peaks in infancy, not adolescence, highlighting the powerful role of supervision in ...

Human behavior is endlessly fascinating. We all walk around with our own quirks and habits, often unaware of just how similar or different we might be from others. You might be surprised to learn just ...

A new primate study links same-sex behaviour to survival, social bonding, and environmental stress, raising intriguing ...

Recent years have seen a surge in interdisciplinary research aimed at improving wildfire evacuation policies and understanding human behaviour in emergencies. Scholars are now combining traffic ...

The riskiest behavior in humans peaks in adolescence. Researchers from the University of Michigan and James Madison ...

Statistics suggest that the size of families in many countries is shrinking and a growing number of parents worldwide either willingly or unwillingly end up only having one child. While many ...

In today’s fast-paced, high-stakes professional environment, understanding human behaviour is more than a soft skill, it’s a strategic asset. Whether you're managing teams, negotiating deals, leading ...

Tech leaders detail overlooked human behaviors that undermine organizational cybersecurity, from verification lapses to ...

Risky human behavior, not aggression by alligators, is the leading cause of alligator bites. A recent study is the first to develop a ranking system that categorizes human actions immediately before ...