Whether you’re ordering a new pair of denim, a fancy dress, or a plain t-shirt, knowing your correct measurements ensures you’ll have the perfect fit. When shopping online, that means fewer returns ...

A bra that fits can be a true game-changer. It not only feels better, it makes your clothes fit better. That's why we've ...

We asked styling pros and professional fitters for their top tips Written By Written by Leigh-Ann Jackson is a contributor to Buy Side and lifestyle expert specializing in fashion, beauty and ...

Italian startup XYZE (“size”) is currently crowd funding what it’s calling a smart “wearable” measuring tape. Dubbed “On”, the rather neat-looking gadget aims to help solve the clothes shopping size ...

Anyone who has ever worn a bra knows that the best part of the day is taking it off. This is likely because most are wearing ones that don’t fit properly. Figuring out how to measure your bra size at ...

13:24, Wed, Feb 12, 2025 Updated: 11:58, Thu, Feb 13, 2025 A staggering 80% of bra wearers are donning the wrong size, according to a report from fashion label Chums. This common mistake can result in ...