Marketing a product directly to consumers today means navigating a constantly evolving and increasingly fragmented digital landscape being shaped by AI, shifting search behaviors and new consumer ...

The Ethereum ecosystem stands at a pivotal moment. Over the past four years, scaling challenges have been addressed through Layer-2 (L2) solutions, rollups, and technological breakthroughs, expanding ...

First, why does data collaboration matter? As the industry continues to move in a privacy-first direction, with more advertisers favouring privacy-first solutions, data collaboration is a way ...

The retail media landscape has rapidly transformed from a niche digital advertising avenue to a significant force, challenging even the dominance of platforms like Amazon and Walmart and allowing ...

Fragmentation across blockchain networks is already imposing a measurable economic cost on the tokenized asset market, with ...

Fragmentation has been an albatross around the figurative neck of Android for years now. Although the increasing popularity of certain Nexus devices has helped to some extent, the problem remains a ...

Discover how fragmentation in business can cut costs and increase profits. Learn its types, benefits, and drawbacks, and how it affects different industries.

2021 has seen a seismic shift in ad tech investment and mergers and acquisitions. Investors spent over $23.7 billion in the adtech and martech markets in Q1 alone, with 67% of this coming from mergers ...