HTML tags are the backbone of SEO that’s overlooked by many digital marketing professionals. These simple code elements tell search engines exactly what your webpage is about and how to interpret it.

The belief here is that the keywords you use in H2-H6 subheadings are more heavily weighted in Google’s algorithm than words in plain text and that tags are therefore a ranking factor of their own.

Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. How often have you sat staring at your computer screen, ...