Online music distributor Ecast Inc. has closed its downloadable music operations, saying it couldn’t spend the marketing dollars needed to compete with Apple and other online music stores, according ...

Online music distributor Ecast Inc. has closed its downloadable music operations, saying it couldn’t afford to spend the marketing dollars needed to compete with Apple Computer Inc. and other ...

Bacardi reports that its interactive marketing campaign touting mojitos, a popular lime-flavored cocktail from Cuba, got a positive response from bar patrons. The campaign, which launched June 2 on ...

To make the campaign relevant within the bar venue, GEICO and Ecast brought the popular GEICO Caveman icon to life, infusing him with a little dance fever. Full screen video on Ecast's digital ...