After widespread opposition from the rest of the Internet, Google is killing its “FLoC” plans. Google’s Topic API plans are just now being shared with the world, and the company says the next step is ...
Google’s plan to remove third-party cookies from Chrome hasn’t gone smoothly. Back in January 2020 the company announced it would overhaul Chrome by removing cookies that follow people around the web ...
Google’s Topics API: Advertisers share concerns about topic diversity and other potential challenges
Earlier this week, Google announced the Topics API, its latest ad targeting proposal aimed at replacing third-party cookies. Similar to its predecessor, the now-abandoned Federated Learning of Cohorts ...
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