A Google Analytics expert, Charles Farina spotted that Google Analytics 4, which had tracking for many attribution models, keeps reducing the specific attribution cases you can track. We are now down ...

In the digital age, business is a numbers game as billions of people spend hours each day online shopping, browsing, watching, reading, and consuming. All of those people are potential revenue drivers ...

Data-driven decision making has become the North Star for many companies, as leaders dig into data to spot trends, improve processes, better serve customers and more. However, extracting useful ...

Audiences and targeting are the foundation of a successful PPC campaign, and Google Analytics 4 (GA4) makes it easier than ever to segment your users effectively. Before diving in, ensure that: ...

LISI’s Director of Technology + Operations Dan Martin and Director of Client Success + Marketing Taryn Elliott in this episode of “Ask Me Anything,” to discuss Google Analytics 4. They will cover ...