Google Doesn’t Expect Online Bot Traffic To Double By Mid-July (Despite What Its Help Center Says)
Oh, the confusion a poorly worded Google Help Center update can bring. A recent update to the Google DV360 Help Center had some advertisers panicking that invalid impressions served through Google’s ...
In the browsing era, marketers optimized for one thing: being findable in Google. Today, the goal is different. You want to be citable in AI answers because that’s where customer decisions now begin, ...
A new wave of digital activity has shifted the balance of the internet as automated bots now account for over half of global web traffic. Cybersecurity data shows that traffic from non-human sources ...
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