For years, marketers have asked for better visibility into how individual channels contribute to Performance Max results. Google has released a tutorial walking advertisers through its new Performance ...

Google Ads is expanding Performance Max reporting with new asset segmentation and a beta channel report that shows results by surface. Google's automated Performance Max campaigns now show detailed ...

Google was spotted showing a "Campaign Type" selection option in the Google Ads Channel Performance report attributes section. This showed up for some advertisers, without Google announcing it. This ...

Mid-flight budget changes trigger step changes, new limits, and revised forecasts. Here’s how to model the impact and avoid ...

Google search and Shopping ad clicks are surging, offering advertisers a rare opportunity to reach high-intent audiences while CPCs remain stable.

Niche markets don’t generate enough data for standard Google Ads playbooks. Learn how to use signals and automation when ...

Google announced it has added Waze ads inventory to Performance Max for store goals campaigns and Channel performance reporting is now available in all Performance Max campaigns in Google Ads. Google ...