Lego claims its mission is to ‘inspire and develop the builders of tomorrow.’ Its ultimate purpose is ‘to inspire and develop children to think creatively, reason systematically and release their ...

Lego introduced a line of characters and sets that helped the company reach girls successfully. But some question what's wrong with girls playing... Two years ago, in 2011, 90 percent of Lego's ...

Lego announced today that it will remove all gender bias from its toys, acknowledging that playing with those multi-colored blocks “is still considered more relevant to boys than girls.” The company ...