As the world moves from pandemic to inflation, rising energy prices, global conflict, and uncertainty, companies will seek alternative ways to raise capital. Unusual times call for creativity, and ...
Episode Four, an ad agency in New York, created an AI tool called RYA to generate ideas for clients. The agency is leaning into the more nonsensical "hallucinations" to keep the ideas fresh. The tool ...
Through a period of great tumult in marketing, the primacy of creativity remains unchanged. The 2024 CMO Report by Dentsu Creative reveals that 83% of CMOs believe powerful creative ideas can ...
This guide is designed to show you a range of creative ways that you can use Google Bard, Bard is a large language model (LLM) chatbot developed by Google AI. It is trained on a massive dataset of ...
How many people came up with the idea to launch a Squid Game video game after the Korean TV show broke Netflix records in 2021? The answer, with one glance at the cursed depths of mobile game stores, ...
The way music is created, shared, and experienced continues to evolve rapidly, and artificial intelligence is a major driver ...
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I lead product strategy at a creative agency. We're using AI 'hallucinations' to come up with ideas for brands.
This as-told-to essay is based on a conversation with Leslie Walsh, head of product strategy and development at the New York-based advertising agency Episode Four. It has been edited for length and ...
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