Think of your logo as more than your name in pretty type: it needs to be the essence of your brand identity. Your brand identity is markedly affected by the psychology of font, color and shape, which ...

Logo design is more than a visual identifier; it’s the cornerstone of a brand’s identity. But for much of the 2010s and early 2020s, it largely felt trapped in a cul-de-sac of lifeless sans-serif ...

UK delivery company Hermes has been given a new name, Evri, and a multi-font logo with thousands of variations in a sweeping rebrand devised by the creative agency Superunion in collaboration with ...

As design journalists, we like to think we understand the power of fonts. Typography is an essential pillar of design, one with the power to elicit strong subconscious responses from the reader. But ...

Designing a fresh logo for your brand? It's no walk in the park. Take inspiration and learn lesson from some of the best brands in the business. Designing a fresh logo for your brand? We’re willing to ...

Motorcycle brand Triumph has revived its classic logo in the launch of its new heritage range. The Modern Classic Icon Editions collection features the brand's traditional script font logo design from ...