Crest toothpaste will join competitor Colgate in adjusting its labeling and marketing so that it "accurately depicts the ...

Procter & Gamble has begun rolling out new packaging and marketing for Crest children's toothpaste under an agreement with ...

For decades, fluoride has been at the heart of modern dental care, recommended by dentists and added to everything from toothpaste to drinking water. But in recent years, a growing wave of ...

Colgate‑Palmolive has agreed to change the packaging and marketing of its children’s toothpaste products following concerns raised by Texas Attorney General Ken Paxton about how fluoride is portrayed.

With an increasing number of natural toothpaste options hitting the market, a common question arises: are fluoride-free toothpastes as effective as their fluoride-containing counterparts? David Okano, ...

Hydrofluorosilicic acid is an additive used to fluoridate community water supplies in the U.S. Like many chemicals, it is caustic in its concentrated form. But it never reaches consumers, and the ...

There have been a lot of questions about fluoride since the Health and Human Services Secretary Robert F. Kennedy called for it to be removed from the water supply. But is fluoride actually good or ...