True or false? The executive summary convinces the decision maker to award your company the contract. In the world of federal proposals, it is most likely false. Why? Because according to the Federal ...
The idea of creating a pitch-perfect executive summary leaves most of us confused. Professionals usually wonder about the elements that need to be incorporated in a successful executive summary to ...
Perhaps it’s the name that confuses us—Executive Summary. We hone in on the word summary, when the real focus should be on the word executive. Personally, I prefer the term Executive Overview.
What needs to be included in a successful executive summary for entrepreneurs that are looking to get funded? An executive summary is a critical document for new and growing businesses. As described ...
In my work in sales leadership, I see a lot of executive summaries in proposals, and they're terrible. And I do mean terrible. On a scale of one to ten, most of them land between one and three. The ...