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An excellent job description needs to accomplish several important tasks. It has to describe the job, of course, and it needs to do that with as much detail and honesty as possible. Similarly, your ...

Meta descriptions are important for search optimization. If done correctly, they’ll encourage users to click through from search results pages. The goal is to provide a summary of the webpage.

In a Webmaster Central hangout, a publisher asked Google’s John Mueller why their meta description was being rewritten. Mueller’s answer offered a peek into how Google’s algorithm chooses when to ...

Tall hamburger with a hand reaching for it. The introduction to the article, surrounded by a collection of examples of alt text, displayed over blank boxes, arranged in a scattered formation.