The influencer marketing platform market is experiencing a period of rapid expansion, characterized by robust growth rates ...

Intelligent AI agents that have access to online chat history, critical information and tools to run campaigns and process other actions launched Monday through a company called Make, an automation ...

AI is an essential component of effective performance marketing strategies. Over the past three years, our company has launched over 500 campaigns using Google's Performance Max and Facebook ...

Email marketing is a powerful way for brands to connect with their audience. Here’s why investing in your owned marketing ...

The advertising world has a problem. And if you’re running a small business, you’ve probably felt it firsthand. As your customers stream podcasts during their commute and listen to handpicked ...

The rapid evolution of AI is transforming not just content creation but also the way advertisers approach engagement, budgets, and overall marketing strategy. A new analysis shows that treading water ...

Repurposing the same creative across Meta, TikTok, and Pinterest Ads may seem efficient, but like many shortcuts, it comes with shortcomings. Creating original assets for every platform takes time, ...

When designing your martech stack, the decision to rely on comprehensive off-the-shelf tools or build your own custom configuration is neither simple nor obvious. The optimal approach may vary even ...

Automation in paid media has fundamentally reshaped digital advertising, offering marketers new avenues to optimise their campaigns in an instant, taking advantage of vast quantities of data at the ...