Adobe Summit was in Las Vegas this past week and there were numerous announcements that built on their Firefly generative AI (genAI) capability, launched at last year’s Summit. Maybe it’s just because ...

Imagine a world where your digital devices know you almost as well as your closest friends do. They anticipate your needs, adapt to your preferences, and offer experiences that feel uniquely yours.

Personalization has long been hailed as the holy grail of digital marketing. The ability to deliver the right message to the right person at the right time can not only improve engagement but also ...