There's a lot of gray area when it comes to how you're "supposed" to do your makeup. Sure, there's plenty of lore around face ...

Indianapolis-based color analyst Elizabeth Baker is helping people find the perfect colors for their skin tones, offering insights into what hues make their features stand out. Baker explained that ...

Hi! I'm Shelby, and if you ask anyone about my fashion choices...they'll probably tell you I wear a lot of black. Shelby Heinrich My affinity for black clothing doesn't just come from the fact that it ...

Fashion rules used to whisper that certain colors belonged to certain body types. Dark colors slimmed you down." Jewel tones?

I filmed my first Korean color analysis session where we tested different metallic drapes against my skin. You can watch as ...

When Val Rojas, 31, planned her recent trip to South Korea, she put personal color analysis on the agenda. She'd been compelled by influencers to look into the service. "The Instagram algorithm and ...