This week, I had the opportunity to participate in a design thinking session run by professor Eugene Korsunskiy. It was wicked good. (Can you tell that I grew up in Boston?) Nowadays, it seems as if ...

Innovative event design today employs a fluid, yet structured creative process based on the well-established theories of design thinking, which prioritize the needs of the individual end-user, ...

When someone says “event design,” a lot of meeting planners still think about table centerpieces and drapery. But event design is actually about how we structure events at every step of the creative ...

Design thinking is a flexible approach that promotes creativity in product design. Cross-functional teams are a natural fit for the design thinking system. Playing to your team’s strengths can net ...