In my experience, pricing is one of the most underutilized levers in business. Many organizations treat it as a reactionary tool—adjusted in response to cost pressures or competitive moves. But in ...

In today’s digital age, the rapid growth of data has fundamentally changed how a company operates and creates value for its people. The rise of Big Data, characterised by its volume, velocity, variety ...

At the core of this new framework is Vereigen Media's belief that first-party data must be the foundation of modern B2B demand generation. So, they completely rely on consented, directly sourced data ...