In the Benevity Impact Labs 2025 State of Corporate Purpose Report, leveraging proprietary data from the collective giving, ...

Forbes contributors publish independent expert analyses and insights. Shama Hyder is CEO of Zen Media, a b2b PR and marketing firm. Adobe Summit is one of the premier U.S. conferences for customer ...

In today’s information revolution, agencies collect and disseminate heaps of data by the hour. But it’s time to shift away from collecting all the data, and instead, collect data with purpose, federal ...

The technologies that connect us and provide unimaginable opportunities to effect positive change can also expose us to potential liabilities and tremendous risks. This year’s Data on Purpose was a ...

In 2026, contextual memory will no longer be a novel technique; it will become table stakes for many operational agentic AI ...

In both our personal and professional lives, we are living in a digital world. The days of planning for our digital future are past. Today we operate in the digital now. Whether we identify ourselves ...

Creating meaningful connections between brands and healthcare professionals is a fundamental keystone of achieving brand growth. However, in today’s environment, there’s a significant lack of reliable ...

Stories are more convincing if they include analytics and data. At the same time, an effective way to engage audiences when presenting complex digital data is to include real-life anecdotes and ...

If you’ve ever been followed around the internet by a laughably inaccurate targeted ad, you’ve seen firsthand how difficult personalized marketing can be. You buy your friend a baby shower gift, and ...

My question, proposed by the title, might seem incredibly broad and as if there’s no way to even start answering it. While it’s obviously being asked in a business context, it probably still seems ...