Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Amy is an ACA and the CEO and founder of ...

Google Analytics is an incredibly valuable tool for businesses of all sizes. However, because of the complicated terms and metrics involved, it can be challenging to understand. This guide will ...

From counting steps with a smartwatch to visiting this website, nearly everything we do generates data. But just collecting statistics, measurements and other numbers and storing the information is ...