Growth today isn’t about reaching more people. It’s about reaching the right ones, at the right time, with the right message.

Value stream alignment. Define value streams using the customer lifecycle to guide digital transformation and improve efficiency while prioritizing customer experience. Agile strategy approach. Use ...

Consistent revenue, good management, sound financial decisions, and talented staff, among many other factors, keep a business running. But there is one factor above all others that makes a business ...

In the early days, my company sold one product. Our flagship product. The bestseller. The one we’re known for. We built our business around the wired bra. And as a result, in ThirdLove’s building ...

As the ongoing growth debate between customer retention and acquisition continues, one thing is for certain: managing the entire “customer lifecycle” is arguably the most important aspect of marketing ...

Understanding customer needs and perspectives is crucial for providing exceptional experiences. That makes it important that organizations are well-tuned at all times to the voice of their customers ...

When used well, lifecycle automation can help companies collect leads, convert clients and create fans. Here’s a look at what it is, how it works and how to get started. Your business needs more ...

HSBC Singapore has appointed Mayank Dutt as head of propositions and customer life cycle management (CLCM) for international ...

A modern business, whether it’s bringing in $500 million in revenue or $5 million, must be more than the sum of its parts to thrive in today’s challenging economic landscape. But what if those parts ...

The partnership will enable HomeEssentials to unify customer data, drive personalized engagement, and scale retention across ...