LAS VEGAS--(BUSINESS WIRE)--Amplitude, Inc. (Nasdaq: AMPL), the pioneer in digital optimization, today announced the launch of Amplitude CDP, the first insights-driven customer data platform (CDP).

Marketers rely on CDPs to collect, unify, organize and analyze customer data, but the onus is still on them to manage fragmented data. The role of marketing has undergone a profound transformation in ...

SAN FRANCISCO--(BUSINESS WIRE)--Twilio (NYSE: TWLO), the customer engagement platform that drives real-time, personalized experiences for today’s leading brands, kicked off its user conference, SIGNAL ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

A customer relationship management (CRM) system and a customer data platform (CDP) may initially appear to serve similar functions. However, while they certainly share some functionality, they are ...

Piwik PRO is revolutionising the digital marketing landscape by offering a built-in Customer Data Platform (CDP) as part of its freemium Core plan. This move empowers marketers to better understand ...

This whitepaper by HGS Digital on Customer Data Platform Vendor Evaluation provides a detailed look at the 10 broad areas and what questions organizations should ask vendors while evaluating the CDP ...

Foot Locker has selected the Ometria customer data platform (CDP) as the retailer seeks to deepen relationships with customers by delivering more personalized experiences at scale, fueled by the data ...

A new integration of the Roku Data Cloud and Adobe Real-Time Customer Data Platform (CDP) will provide advertisers with better insights When you purchase through links on our site, we may earn an ...

AI Marketing Cloud is built natively on Treasure Data’s Intelligent CDP and powered by AI agents to deliver real-time personalization and cross-channel orchestration at scale Qualified companies can ...

Innovations across communications, data, and AI unlock new levels of personalization, security, compliance, productivity, and ROI for Twilio’s more than 335,000 active customer accounts and more than ...

Value stream management involves people in the organization to examine workflows and other processes to ensure they are deriving the maximum value from their efforts while eliminating waste — of ...