Spotify is committing more resources to the ad space, announcing its first in-house marketing agency. According to the music streaming service, “Creative Lab” is designed to drive revenue through the ...

Companies and brands are competitively battling for the attention of consumers. The challenge is that these consumers are inundated with a constant barrage of marketing messages across various ...

OpenAI has appointed Julia Hoffmann and Andrew McKechnie, who bring experience from Google, Apple and DDB, to two new ...

Spotify wants more advertisers to use audio, video, and live events on the platform, and it's launching an internal creative agency.

NEW YORK—In a notable development in the media industry' efforts to improve the efficiency and cross-platform measurement of CTV ad campaigns, the IAB Tech Lab has unveiled the Ad Creative ID ...

The survey, conducted among 130 U.S. marketing and advertising agency professionals, also found that a third of campaigns (34%) don’t resonate with their target audience or generate new leads (35%).

Sleeping Giant Labs, providers of a research platform to help companies design and execute psychology and data-driven marketing strategies, has launched Brand Campaign StarterKits with actionable, ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 7 hours ago By Adrianne Pasquarelli - 10 hours 34 min ago By Tim Nudd - 11 hours 53 min ago By Tom Wormald - 14 ...

Here’s an uncomfortable truth: Every ad ops specialist in our industry can think of at least one time they’ve been handed a creative package they knew would tank the campaign before it even began.

It’s hard to make your campaign stand out. There are many brands that want to get noticed and a lot of things have already been done. But it’s not always the craziest ideas that catch our attention.

Are you a print subscriber? Activate your account. By Tim Nudd - 3 hours 55 min ago By Brian Bonilla - 4 hours 9 min ago By Tim Nudd - 9 hours 25 min ago 9 hours 55 min ago By Gillian Follett - 9 ...