FCB Health’s Area 23 is the latest pharma and healthcare agency to lure a creative chief from consumer marketing. Its new executive creative director, Marcus Kawamura, is a 20-year consumer veteran ...
Digital marketing agency Brainlabs has acquired the social ad creative studio Consumer Acquisition. The price wasn’t disclosed. The transaction is Brainlabs’ fourth acquisition this year and its ...
Businesses typically use consumer sales promotions as an incentive for consumers to purchase a particular product or service or to strengthen brand awareness. Consumer sales promotions may involve ...
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