What makes you pick up a book you’ve never heard of? Is it the title, the author’s name, or the promise of an intriguing story? More often than not, it’s the cover—a single image that has the power to ...

Forbes contributors publish independent expert analyses and insights. I write about the future of books and the business of storytelling. This article is more than 6 years old. Hiring a general ...

Jenny Grigg works in a research partnership with Giramondo Publishing. Primary school students have been reading TikTok sensation Icebreaker, an enemies-to-lovers romance about a figure skater and an ...