Spotify, the streaming music service with 207 million users worldwide, added streaming conversion metrics to its self-serve platform to help marketers track the performance of ad campaigns. The ...

Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer journeys. Conversion and engagement. Key ...

LinkedIn is rolling out native conversion metrics in its Campaign Manager tool for sponsored content and text ads, according to a blog post from the company. The metrics will include leads, sign-ups, ...

Want to effectively track the performance of your PPC ads? Here's how to measure the success of your paid search campaigns with or without conversion data. One of the greatest gifts digital marketing ...

Marketers often celebrate a “successful” campaign when click-through rates soar and cost-per-click drops. But then comes the fundamental question: What’s the actual return on ad spend? Do we know the ...

Source Metrics, a provider of social media marketing analytics platforms, this week released an in-store conversion tracking offering that allows brands and marketers to track in-store purchases that ...

I remember working with a client who wanted to promote their startup, and they decided to go SEO-heavy. With huge amounts of content ready, they were able to generate impressive traffic, yet with very ...

LOS ANGELES--(BUSINESS WIRE)--Factual, the location data company, today announced Measurement Intelligence, a new product that helps brands, advertisers and agencies clearly access and understand ...