Somewhat surprisingly, the purchase decision falls near the middle of the six stages of the consumer buying process. At this point, the customer has explored multiple options, they understand pricing ...

E-commerce stores must stay on top of consumer shopping behavior. Learn about consumer trends and how to attract online ...

While the impact of tariffs remains unknown, consumers are already adjusting purchase decisions as a result of broader circumstances that are impacting them now, according to a new report from Circana ...

NEW YORK --An Accenture survey of more than 600 U.S. consumers has found that the majority of consumers use the Internet as part of the shopping process even if they go to stores to purchase or pick ...