In a groundbreaking shift for the marketing world, artificial intelligence (AI) is granting professionals a power previously out of reach—the ability to deeply understand the elusive “WHY” behind ...
Working across entirely different consumer categories showed the same underlying truth: Adoption patterns always trace back ...
Retailers best serve customers when they can identify their needs and proactively meet them. That’s why accurately predicting consumer behavior is so important. It might not always be easy — Walmart’s ...
New research reveals how AI agents are transforming retail search. Survey of 6,000 shoppers shows agentic commerce reshaping product discovery. Read the report.
Consumer intelligence analytics keeps Fortune 500 companies at the top of their game, and other category leaders are quickly following suit. Why does consumer intelligence drive every decision? It ...
My clients and I were sitting at opposite ends of the conference room and the atmosphere was getting a bit steamy. The clients weren’t happy. Their main grouse was that they were finding it difficult ...
Publication addresses verification gap for consumers conducting post-advertisement due diligence on RFID protection products; ...
Independent Category Assessment of 13mm Front-Pocket Form Factor, 22-Card Capacity, 13.56MHz Frequency Protection, and ...
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