In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

New wireless carriers show how retail consumer segmentation is shifting toward identity, behavior, trust, and affiliation, ...

Consumer Choice and the Illusion of Exhaustiveness “Top 10” and “Best Of” lists often imply completeness and authority. However, behavioral research suggests that consumers frequently mistake ranked ...

As we enter into a new world of consumer behavior, enterprises are finding that they must keep up with constantly changing consumer preferences to win in their respective industries. With ...

Human decision-making is often framed as a personal, autonomous process, but history, psychology, and sociology consistently show that individual choice is deeply influenced by group dynamics. From ...