Soon after you arrive at work, you have a meeting in the boardroom with potential clients. When you enter, the room is full. Your boss is struggling valiantly to load up the slides. So, to fill the ...

When consumers talk to each other about products, they generally respond more favorably to abstract language than concrete descriptions, according to a new study. When consumers talk to each other ...

Are you a print subscriber? Activate your account. By Brian Bonilla - 58 min 45 sec ago By Tim Nudd - 1 hour 13 min ago 2 hours 43 min ago By Garett Sloane - 2 hours 58 min ago By Tim Nudd - 3 hours ...

Your story telling is only as good as the change it creates! Creating awareness and galvanizing your troops to sail across uncharted waters is what separates a good captain from another sea farer. To ...

When we speak, we 'leak' information about our social identity through the nuanced language that we use to describe others, according to new research. This research shows that people can infer a ...