Strategy is one of the most commonly misunderstood words in business. It is often given grandiose definitions, but simply put, strategy is future competitive advantage. In other words, it's a plan to ...
Public relations and communications executives’ (PR&C) ineffective artificial intelligence (AI) strategies to develop and apply ethical frameworks for AI implementation can negatively impact ...
In 2002, Amazon required every executive to master an unexpected skill: writing press releases for products that didn’t yet exist. Jeff Bezos mandated this—not as a writing drill, but as a litmus test ...
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