When prospects are in the awareness or consideration phase in their buyer’s journey, there’s usually a point where sales and marketing teams sense their buyer is on the precipice of purchasing. You ...

This Case Study illustrates some of the potential pitfalls of diagnosis and demonstrates a combination of problems of follow-up biochemical screening in a patient operated for a large pheochromocytoma ...

The practical application of a theory or idea is the most effective way of demonstrating its usefulness. Case studies allow for the dissection of practical applications to uncover the thinking that ...

During my decade as dean of Harvard Business School, I spent hundreds of hours talking with our alumni. To enliven these conversations, I relied on a favorite question: “What was the most important ...

As the sun sets on 2025, we look back on the EBU’s AI Creative Case Studies series, which we produced as a window onto how media are adopting, exploring and pushing the boundaries of artificial ...

Significant changes have occurred in social science research over the past few years, mainly because many studies could not be replicated when scientists tried to replicate them. Replication of ...

Case studies are the most effective content format, B2B Marketing’s new Content Marketing Benchmarking Report has shown. Sixty-six per cent of the 112 B2B marketers surveyed said case studies were ...

A scene from "Paul T. Goldman." Source: Peacock If you want to make your anecdote sound more official, call it a case study. Case studies are generally viewed as second-tier evidence in science and ...

Overprovision can be seen as an architecture strategy through the lens of resilience—making spaces adaptable to changes, reinterpretations, and future needs. However, could overprovision also offer a ...

Case Study House 22. Image via Flickr user: mbtrama Licensed under CC BY 2.0 The program's experiment not only defined the modern home and set it apart from its predecessors, but it also pioneered new ...

Oral poly(ADP)-ribose polymerase (PARP) inhibitors have been shown to have great promise in the treatment of cancer inBRCA mutation carriers. This case provides evidence that these agents are ...